CREATIVE DIRECTOR & CULTURAL STRATEGIST
The feeling is the foundation. Everything else is architecture.
For brands with something real to say.
Turning your story into a visual identity, content engine and campaign strategy that actually lands.
WEBBY AWARD WINNER ‘THE ANN LOWE TRIBUTE’
Campaign Strategy + Creative Direction
A Webby Award-winning tribute campaign celebrating the remarkable legacy of African American Fashion Designer Ann Lowe.
Event Capture + Content Strategy + Rollout
A landmark collaboration between two mission-driven organizations, captured and transformed into lasting brand assets.
FASHION INCUBATOR SF x HUMAN RIGHTS FOUNDATION
Event Strategy + Brand Experience + Content Production
A curated creative founder experience blending community, content, and brand storytelling.
SPRING SOCIAL 2026
BRANDS I’VE WORKED WITH
Recognized by
Mariama Hutson is a creative strategist and director based in New York City.
She works with brands that have a real mission, a distinct point of view and a story worth telling but need the strategic and creative infrastructure to bring it to life.
Her work lives at the intersection of brand strategy, creative direction and content production. She doesn't just build what looks good. She builds what means something and then makes sure it reaches the people it was made for.
What People Are Saying
Mariama is professional and amiable, she is a joy to work with! She did a one on one video skills training for me to make content for my social media accounts and I learned more in the 3 hours we spent together than I learned over the last 3 years!!!
-Paula N. Mugabi | @mspaulapresents
Our goal was to leverage the power of social-first storytelling to center the fun as well as the mission-driven focus of an evening celebrating Artisan Fashion, in a way that resonates with both the Fashion Incubator San Francisco and Human Rights Foundation communities. Mariama and her team delivered. From day-of event capture to assets due next day for press to the social rollout, everything was executed thoughtfully, beautifully and on time.
-Jeanine Silberblatt | @fashionincubatorsanfrancisco
I’ve been working with Mariama for some reels , and although I just started working with her, I am blown away by her expertise, and care already for our brand and the content she’s creating. We are hoping to build a long term partnership with her! She is such a talented photographer as well as content creator. I already know she’ll be helping us take our brand to the next level.
-Rachel Sproha | @gogettergirlco
CREATIVE STRATEGY
BRAND STRATEGY & CREATIVE DIRECTION
CAMPAIGN & CONTENT PRODUCTION
LAUNCH & ROLLOUT STRATEGY
EVENT STRATEGY & CONSULTING