BRAND STRATEGIST & CREATIVE DIRECTOR
MARIAMA
HUTSON
Beauty without substance is dead. Strategy without aesthetic is limiting.
Building work that moves people and moves the needle.
featured
work
From brand positioning and creative direction to full-scale campaigns, I work with brands to close the gap between what they’re building and how it shows up in the world.
Explore a selection of projects where strategy meets storytelling.
BRANDS I’VE WORKED WITH
Recognized by
The Webby Awards · WWD · Hermes Creative Awards
Mariama Hutson is a brand strategist and creative director based in NYC.
She works with brands that have a real mission, a distinct point of view and a story worth telling but need the strategic and creative infrastructure to bring it to life.
Her work lives at the intersection of brand strategy, creative direction and content production. She doesn't just build what looks good. She builds what means something and then makes sure it reaches the people it was made for.
What People
Are Saying
-Paula N. Mugabi | @mspaulapresentsMariama is professional and amiable, she is a joy to work with! She understands trends and what’s happening on social deeply and easily breaks it down so you can apply it to your brand. Highly recommend working with her if you are building a product or personal brand in today’s media landscape!
Our goal was to leverage the power of social-first storytelling to center the fun as well as the mission-driven focus of an evening celebrating Artisan Fashion, in a way that resonates with both the Fashion Incubator San Francisco and Human Rights Foundation communities. Mariama and her team delivered. From day-of event capture to assets due next day for press to the social rollout, everything was executed thoughtfully, beautifully and on time.
-Jeanine Silberblatt | @fashionincubatorsanfranciscoMariama came into the brand and gave us the exact blueprint that we needed. She understood how to translate the things happening inside of our studio into a visual identity and a social presence with a heartbeat. Excellent design skills, easy to work with and always bringing fresh ideas. Mariama has certainly taken our presence to the next level!
-Louie Cota | @rumbleboxingnycNot sure what your brand actually needs? Start here.
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BRAND STRATEGY & CREATIVE DIRECTION
CAMPAIGN & CONTENT PRODUCTION
SOCIAL & CONTENT SYSTEMS
LAUNCH & ROLLOUT STRATEGY
EVENT STRATEGY & CONSULTING