ANN LOWE
HOW WE TURNED ANN LOWE INTO A HOUSEHOLD NAME
Campaign
Black History Month / Women’s History Month 2025
Ann Lowe (1898–1981) was a trailblazing Black American fashion designer whose talent shaped the wardrobes of some of society’s most elite families. Despite her incredible contributions to fashion, Lowe remained largely unknown to the public during her lifetime.
The Brief
Bring awareness to Ann Lowe, the groundbreaking Black fashion designer behind Jacqueline Kennedy's wedding dress, through a bold, social-first campaign during Black History Month and Women's History Month.
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Ann Lowe shaped American fashion history, yet few people knew her name. The challenge was to introduce her story to a younger audience in a way that felt modern, exciting, and highly shareable.
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Social-first storytelling
Dynamic short-form video strategy
Motion-led visuals and fast-paced editing
Educational content designed for engagement
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We created a high-energy short-form campaign combining archival imagery, fashion history, and contemporary storytelling techniques designed for Instagram and TikTok audiences.
One of our documentary shorts has over 400k views on TikTok.
Significant increase in engagement across @inplainsite, with comments praising the storytelling and excitement about discovering Ann Lowe’s legacy
149K views in 48 hours
300K views in 7 days
Thousands of viewers discovered Ann Lowe's story for the first time, sparking conversations, shares, and community engagement around her legacy.
The project has been shared 40k+ times, reaching a global audience across Instagram, TikTok, and YouTube.
Social media community began sharing their own tributes and favorite designs.
The Results
Winner in the Video & Film - Documentary: Shortform Category
This Webby nomination is another milestone and major step toward our mission.
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
- Jeanine Barnett Silberblatt