I’ve had my blog since 2013 but it’s always been an off and on thing every 6 or 7 months. It wasn’t until I graduated in 2018 and I asked myself what I really wanted to do, that taking my blog to the next level and really being consistent occurred to me. Since I’ve moved to New York, I’ve discovered what it really takes to be an influencer and still discovering more newly everyday. These tips are my own opinion and I willing like to share this kind of information. Everybody can eat!
1. Batch Your Content & Have A Consistent Photo Person!
Batching your content will really help you in the long run so you are not freaking out about what content to post every single day. I say shoot about 4 or 5 looks each photo session and then plan it out a week or 2 in advance. I use an app called Preview to plan out my feed and captions in advance. It’s free and available in the App Store. Notice I said a consistent photo person and not necessarily a photographer. Some people don’t need a photographer for what they are trying to do. I love a editorial, high fashion look on my Instagram so I always use a photographer but this is something you have to determine for yourself. Wether it’s your friend, cousin, boyfriend or another blogger, who takes your pictures, it would be best to continue to use that person for a consistent look or you could always use self timer and a tripod!
*tip on finding a photographer- when I first got to New York, I put out a Craigslist ad for any photographers who were willing to do Trade for photos. The photographer gets photos for their portfolio and you get your photos at little to no charge. This was a great starting point for me to find a person that I really liked. You also have all these social networks to find a really dope photographer. See who your favorite influencer has tagged in his or her photos.
2. Saving money on clothes as a fashion influencer, and styling yourself
Buying all these clothes can get expensive and trying to keep up with these fashionistas can take a toll but here’s a secret I got from a blogger with over 200,000 followers and something that most influencers don’t want to share. Buy those clothes and return them sis! I work in PR, I see it all the time. We send out clothing and jewelry to certain influencers or celebrities, they wear it to one event and send it back to us. You basically are your own stylist, so I don’t see anything wrong with styling yourself for a few photos and returning things to do it all over again. It’s super easy to do it online too. The other option is to go to the thrift store. I find so many good finds from my favorite brands and they are always in pretty great condition. You are your stylist, do what you gotta do!
3. Engage with your audience
It is a social network, so you kind of have to be social. As someone who tends to isolate myself and loves their alone time, I can tell you this was hard for me and it still is. We all wants likes and comments but you first have to give some of that love away in order to get it in return. Go to similar pages and comment on what they are up to, answer their questions, watch their stories and just really engage with them. When I first started I was paying someone to do this for me then I could no longer afford them and I had to do it myself. So this is what I do. I go to influencers who I think have the same audience as me or audience I wish to have, I go under their photos and I begin to engage with their followers. You have to get active in the conversation but also go to their page and show them some love, they will in return… show you some love, realize you have a dope ass feed and become a new follower. I also do this with hashtags. And don’t forget to engage with the people who already love your stuff. Respond back to all your comments and DMs as much as you can, they still want your love too. I usually dedicate 1 hour before I post a photo to this and 1 hour after I post a photo. This will increase your engagement for your photo you post, and you knock out your engaging for the day!
4. Just Do Something
I like Nikes’ “Just Do It” But I’m like just do something. Anything. Whatever you do, don’t fall off the face of the earth. It does not serve you to disappear on your audience. Trust me, I know. And I’m not saying don’t take breaks because this social media life can get hectic and stressful and you need those mental breaks. Our creativity runs out, we have life issues, things get rocky and we all understand but just don’t other think it. Create, create, create! Videos, posts, info graphics, whatever it is.. just do it and put it out. You can only learn as you go.
I hope these tips were helpful! I’m learning and teaching as I go so bare with me and let me know if these were insightful and useful.